Beijing 2022 Olympics | The Canadian Press

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Beijing 2022

Compelling Olympics news, photos, video, results and more

COUNTDOWN TO BEIJING 2022 – FEB. 2, 2022

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Beijing 2022 Winter Games

Entertain & engage audiences with multimedia news that captures the excitement & emotion of the Games.

The Canadian Press will bring the Olympics to life from the slopes to the ice, delivering real-time, reliable reporting leading up to and during the Games and Paralympics. We help media clients and Official Olympic partners attract and engage audiences with up-to-the-minute coverage, from breaking stories, features and photos to video clips, audio and a real-time medals table.

GET PACKAGE DETAILS & PRICING

THE TEAM AND COVERAGE

  • Bilingual: Our experienced team of sports reporters and photographers will capture the journey to Beijing in English and French from a truly Canadian perspective.
  • Exclusive: AP’s international reporting will also complement our Olympic file, available exclusively in Canada from CP.
  • On the ground: CP will have 10 journalists on the ground in Beijing to cover this historic Olympics.

WIRE & AUDIO
Real-time stories, sidebars, feature pieces and audio clips

DIGITAL TEXT & LINKED PHOTOS
Approx. 1,700 stories in English and 500 in French during the Games

MEDALS TABLE
Real-time medal standings

REAL-TIME AND ARCHIVE PHOTOS
1,200+ photos each day with approx. 50 per day of Canadian athletes

VIDEO
Breaking news about Canadian athletes so your audience can watch stories unfold

WIRE, DIGITAL TEXT & LINKED PHOTOS

Canada's Piper Gilles and Paul Poirier perform in the ice dance figure skating free program

BASIC COVERAGE

The Sports category on our English and French wire and digital feeds will include:

  • Canadian preview – One story a week before the Games open looking at Canada’s team.
  • Spot coverage of pre-Olympic qualifying events, world championships, team announcements.
  • Canadian roundup – Daily story with quotes that incorporates Canada’s top results.
  • Medal alerts – Breaking quickhits on all Canadian medallists during the Games.
  • International roundup – Daily story from AP that incorporates international highlights during the Games.
  • What Canada Did – Daily list of Canadian results, updated multiple times throughout the day during the Games.

PREMIUM COVERAGE

The Olympics category on our English and French wire and digital feeds will include all basic content plus premium coverage. All Paralympics content will only be available in the premium coverage.

BEFORE THE GAMES

In the weeks before the Games, premium subscribers will receive a selection of 10 Canadian athlete profiles and at least five additional features. For example:

  • What challenges has the pandemic created for athletes as they prepare to compete at the Games?
  • It’s rare to have two Olympics so close together. What lessons were learned in Tokyo?
  • China’s human rights record has led to calls for a boycott. How do athletes manage when politics and sports collide?
  • A look at Canada’s chances in new events.
Canada's Alexandre St-Jean competes in the 1,000-metre speed skating final
Figure skater Patrick Chan and Sport Minister Kirsty Duncan pose for a photograph

PREMIUM COVERAGE CONTINUED

DURING THE GAMES

We capture the action and atmosphere of the Games with approximately 100 daily stories in English and 30 daily stories in French during the Games.

Available in English and French:

  • Canada’s performances – Separate stories with quotes on a select Canadian performance each day.
  • Five things to watch – Daily lookahead focusing on Canada's upcoming events and key performances.
  • Five things to know – Daily item focusing on Canada's highlights.
  • Spot news – Wide array of AP and CP stories and features.

Available in English:

  • Tee-ups – Up to 20 Canadian-focused features to move in advance of key events during the Games.
  • Quick Quotes – A daily list of the day’s most memorable quotes.
  • Report card – Canadian Press Olympic reporter Donna Spencer’s daily take on Canada’s overall performance.
  • Daily column – AP’s columnists take on the biggest stories.
  • Daily viewing highlights – A look at Canadian TV and online streaming highlights each day.
REAL-TIME MEDALS TABLE

Easily embed our table of real-time medal standings on your website to enrich the Olympic experience for your audience. Multiple versions are available, providing your site the option to display the full list of countries or a short list with Canada featured at the top.

PREMIUM CONTENT
Medals Table with Canada first (Short Version)
English
French
REAL-TIME & ARCHIVE PHOTOS

BASIC COVERAGE

Rely on the expertise of more than 85 Canadian Press and AP photo staff who have shot some of the most memorable and iconic Olympic images over the years.

As part of our regular photo wire service, subscribers will receive:

  • powerful images that highlight each day’s events, top athletes, top Canadians or off-beat topics.
  • spot coverage of pre-Olympic qualifying events, world championships and team announcements before the Games.
  • more than 1,200 photos each day during the Games from The Canadian Press and AP. Approximately 50 photos per day will focus primarily on Canadian athletes.
Canada's Cassie Sharpe skis to a gold medal win
VIDEO
Canada's Olivier Rochon flies through the air during the men's freestyle ski aerials final

BASIC COVERAGE

Take your audience behind the scenes with video stories and features for your web, mobile, social and broadcast properties. As part of our regular service, video subscribers will receive coverage of interviews, press conferences, reactions and more, including:
  • A preview video before the Games, focused on the Canadian Olympic team.
  • Spot coverage of team announcements.
  • Spot news video before and during the Games.
AUDIO
BASIC COVERAGE

As part of our regular broadcast service, audio subscribers will receive the latest coverage of all the big stories from the Games. Available under the "Sportscall" category, audio coverage will include:

  • Spot and special coverage as Team Canada goes for the gold.
  • Winter Games Updates wrapping up the latest from the Games.
  • Special 60-second Winter Games reports – five on weekdays and three on weekends – starting the day full competition begins.
Gold medallist Sebastien Toutant of Canada celebrates following the men's snowboard big air final
olympic ski slope

Need pricing for your Olympics package?

Contact us today for a quote. We're ready to help you provide audiences with the content they crave for the largest sporting event!

olympic skier twisting in midair

Engage your audience with multimedia Olympic news & results

Contact your sales rep for pricing and details on our Beijing 2022 Winter Games package:

Response in 24 hours (Monday-Friday)