As a media relations professional, it’s part of your job to know what people are saying about you or what is happening within your industry. With Command News, you don’t have to worry about finding that info – It comes right to your inbox and when a response is needed, you can do it quickly.
Command News is also our issues-management tool that helps us formulate our key messages and media relations plan. We use it to keep informed of issues that are happening within government and the health field, and stay on top of what the minister of health is saying.
The Air Canada media team uses Command News on a constant basis to monitor competitive and airline industry developments. Access to real-time developing news allows us to react quickly in communicating our own position on issues impacting Air Canada.
Command News is customized to email me Ontario electricity-related stories and events as soon as they happen, and I might forward a story our VP needs to be aware of, but more often, I’m identifying an issue has been raised and we need to be prepared to respond.
There’s a good chance we’ll get a call about it at some point, so Command News gives us the time to make sure we’re ready, prepare our messages and get our notes in order. I can’t imagine doing a media relations job without it because it keeps you up on what’s newsworthy and what’s happening.
Media monitoring can be an all-consuming task. Command News simplifies that process and manages it all for you. We typically use it to stay on top of issues that affect the organization and affect our membership.
The major advantage for us has been that we get the information in real time and likely before most know about it. It takes all the work out of media monitoring and delivers news on the issues that you’re trying to follow.
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