Public Relations Solutions

Our Clients & Case Studies

Home
/
Case Studies
/
Public Relations

PR Clients & Case Studies

"The Canadian Press is well respected in the media industry. Every PR person knows them and knows you can trust them." Diana Conconi, Senior VP and Partner, Kaiser Lachance

Corporations, associations, government departments and PR firms are among the many types of clients that rely on a suite of services from The Canadian Press to help engage audiences, earn media coverage and manage their organization's reputation. Read the case studies below to see how we help clients achieve their PR goals.

Explore our solutions for PR and communications professionals:

Custom Content: Captivate audiences with compelling content created by our national network of experienced freelancers (writers, designers, photographers, videographers).
Media Monitoring: Spot opportunities for media coverage and anticipate potential crises with our real-time news alerts.
Press Release Distribution: Ensure your message reaches relevant media outlets via our partner, GlobeNewswire.

A CFL train tour photo and instagram page on two desktop monitors

The Canadian Football League

Photography capturing every moment of the Grey Cup 100th anniversary tour across Canada

$K saved

"Instead of using a full-time staffer, hiring their photographers for 22 events in 13 cities freed up resources and saved us $15K-$25K."

CHALLENGE

Capture shareable photos of events leading up to the 100th Grey Cup game as part of a 70-day train trip across Canada.
Increase quantity of photos available for use on CFL website and social channels, while ensuring consistent high quality.

SOLUTION

We managed the entire process of booking and briefing photographers for 22 tour stops in 13 cities.
Through our archive, CFL partners gained access to the thousands of images captured, helping the CFL generate revenue from licensing use of their photos to others.

IN THEIR WORDS

Jamie Dykstra, Former Director, Communications & Broadcast:

"We've hired freelancers directly, but the quality really varies. CP's commercial photography division has covered our games since 2007, so we trust they'll always capture great images. "
"We knew their large network could cover even smaller markets like Moncton. They managed it so we could focus on other things."
"They bring expertise to the table, but beyond that, their core is having people who are responsive and a pleasure to work with."

See our photo work

A photographer captures a department storefront

Kaiser Lachance Communications

Photography and videography capturing a campaign launch event for the firm's retail client

In one year, the firm booked our freelance photographers and/or videographers for nine events in eight cities for one of their retail clients.

CHALLENGE

Capture compelling photos and video for the firm's retail client that was launching their "Customer Service Promise" campaign.
Provide the photos and video quickly to share the excitement of the event with staff in stores across Canada.

SOLUTION

We assigned a photographer and videographer to capture the key moments discussed in our consultation with Kaiser Lachance.
We provided the top photos with recommended captions within hours and sharing all the images and video later in the day.

IN THEIR WORDS

Diana Conconi, Senior VP, Partner:

"Their speed is really impressive — For a morning event, we'll get the key photos soon after to send with the news release, then all the photos come by end of day."
"They respect tight deadlines, always getting back to us quickly."
"To have the same high-quality service whether the event is in a major city or rural area, that's incredibly valuable to us."

See our video work

Glass model of the human skull with a model of the brain inside.

Ontario Medical Association

Media monitoring and real-time news alerts help stay on top of issues in government and health

OMA's media relations and communications team has been using our media monitoring service for more than eight years.

CHALLENGE

Keep abreast of what the minister of health says and what is happening in terms of health at the government level.
Know in real time when pertinent stories are developing that may impact how the OMA manages its media relations.

SOLUTION

Set up email alerts via our NewsPro media monitoring service that sends relevant stories matching OMA's keywords and search criteria.
OMA gets Canadian Press Wire stories in real time — stories often used "as is" by 600+ newspapers and broadcasters.

IN THEIR WORDS

Danielle Milley, Sr. Lead, Media Relations, Advocacy & Public Affairs:

"As a media relations professional, it’s part of your job to know what people are saying about you, or what's happening in your industry. NewsPro makes that easy to do."
"I don't have to worry about finding the info. If there’s an alert of a story that affects us, we can share it internally and form a plan."

Get a free trial

What your peers are saying...

"I can’t imagine doing a media relations related job without NewsPro."
– Mary Bernard, Manager, Media Relations, IESO –

"Their photographers and videographers consistently and effectively capture what we need – usually the same day."
– Douglas Emerson, National Communications Manager, The Arthritis Society –

"I'm shocked by how many reads some of our press releases get."
– Mike Lazar, TrueShip's Director of Online Marketing, GlobeNewswire client –

Ready to use our photography, videography or media monitoring?

A response in 24 hours from a knowledgeable specialist.
Answers to your questions about pricing and more.

sales@thecanadianpress.com

1-866-294-6397
416-507-2074

Response in 24 hours (Monday-Friday)

Your cart

Your cart is empty.

View our bestselling stylebooks for writers and editors

Public Relations Solutions

Our Clients & Case Studies