It’s no secret that COVID-19 turned the world on its head. Event planners were forced to rethink their strategies and pivot from in-person to virtual. The world of media events was no different.
Now, hybrid media events are the new normal. Moving forward, PR professionals will have to ensure that they provide journalists with remote opportunities to attend these events or risk losing opportunities to extend their reach.
Canadian Press entertainment reporter, David Friend, shares his thoughts on the way the media landscape has been forever changed in his discussion with Sylvie Harton from Intrado GlobeNewswire – a news release distributor that has delivered releases over the CP Wire to media across Canada for more than 15 years.
Watch the clips that follow to learn how to approach planning a hybrid media event that will successfully capture the attention of journalists.
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