Content Marketing Platform - NewsCred | The Canadian Press

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Content Marketing Platform

Simplify & scale your entire content marketing process

Content Marketing Platform

Create, distribute & measure all your content from a single platform to drive engagement, leads & revenue.

NewsCred is the world’s leading content marketing platform, helping over 300 brands such as Pepsi, Visa and Bombardier to scale their content, build loyalty and win customers:

  • Easily plan, publish, analyze and optimize content on all your digital channels (website, social, email, mobile).
  • Drive traffic to your site by hosting full articles and photos legally licensed from Forbes, Variety and other publishers.
Content Marketing Tools and Stories

Powerful Tools & Editorial Stories

  • The Canadian Press is NewsCred's referral partner, bringing you the only solution that combines tools to manage your content marketing from start to finish with the largest content library.
  • Boost your publishing frequency without linking to other sites: Easily publish on your blogs, social channels and e-newsletters relevant articles, images and video from over 5,000 world-class credible sources, including CP in English and French, CNN, The Economist, Mayo Clinic and more.

Traffic jumped 9.9 times when The Hartford used NewsCred to power their blog


64 per cent of marketers say producing enough content is biggest challenge (Content Marketing Institute)


NewsCred content on Capgemini’s blog costs five times less than branded content


85 per cent of consumers seek content from trusted sources before a purchase (Nielsen)


89 per cent of marketers say third-party content is seen as more credible versus branded content (Starfleet Media)

Trusted by the world's best brands

Pepsi: Entertaining global audiences with local content

Pepsi partnered with NewsCred to launch Pepsi Pulse at

Powered by NewsCred, Pepsi Pulse publishes a consistent cadence of relevant, on-brand content across music, sports and entertainment.

  • 89 per cent increase in monthly page views
  • 38 per cent increase in monthly visits
  • 22 times boost in social traffic
ConAgra: The perfect marriage of content and product is powered by NewsCred’s Content Marketing Cloud and features licensed content around food inspiration and ideas for the whole family, such as party preparation, cooking tips and tricks and tasty recipes.

  • 76 per cent increase in monthly page views
  • 75 per cent increase in monthly visits
  • 97,200 unique visitors in first four months

“NewsCred is the engine that helps us power our brand publishing daily. They’ve made that process so much easier than I could have ever imagined. We simply couldn’t do what we’re doing right now without NewsCred.”

Rob Manker, Manager of Content Development

Sailthru: Building relationships through thought leadership

By utilizing the NewsCred publisher network, Sailthru created a thought leadership and inbound marketing portal to engage their audience — all while operating with a small team and limited budget.

  • 36 per cent increase in monthly page views
  • 44 per cent increase in unique page views
  • 31 per cent increase time on page

“NewsCred allows us to scale our content marketing team without adding head count. I don’t know anyone else that has the breadth and depth of content available through NewsCred. By augmenting our original content with licensed content, we saw some of our engagement numbers triple.”

Jason Grunberg, Director of Content Marketing and PR

Capgemini: Generating quality leads through incredible content

Content Loop is Capgemini’s digital hub, hosted by NewsCred using its responsive design template for quickly launching sites and blogs. NewsCred provides licensed articles from Fast Company, Forbes and others, allowing Capgemini to publish valuable content frequently at a fraction of the cost of producing it from scratch.

  • 350,000 increase in unique visitors over six months
  • 3,000 new LinkedIn followers per week
  • 370,000 impressions

Publishing 220 articles per month with an in-house team of just two people, Capgemini found licensed content cost five times less than original content, while driving equal value in page views and shares.

Visa: Leading the conversation on payment technology

To position themselves as a leader in the payments conversation and reach senior professionals in the industry, Visa Europe launched a microsite designed and hosted by NewsCred using its responsive template for quickly launching blogs. NewsCred provides licensed content from Venturebeat, The Economist and others, helping Visa’s microsite motivate readers to sign up for their newsletter and follow their social channels.

  • 34,000 page views within first three months
  • 36 per cent repeat visitors
  • 90 second average time on site

Ready to increase leads and brand loyalty with NewsCred's content marketing services?

Plan and Create for Content Marketing

Plan & Create

  • Save time: With a content calendar that automatically populates to show your content marketing tasks at a glance, including writing assignments and social posts, you avoid having to manually update spreadsheets and files.
  • Easy to create content at scale and collaborate: With tools to manage content ideas and pitches, write and edit stories, and upload images and video, your local and global teams can collaborate effectively and efficiently.

Publish & Optimize

  • Quick, one-stop push to web, social and email: NewsCred connects with your digital channels so you can publish instantly or in the future in just a few clicks.
  • Enforces quality control for your peace of mind: NewsCred's content marketing platform allows you to create workflows that reflect your approval process to ensure only brand-compliant content is published.
  • Actionable insights to improve content performance: See unique readers, engaged time, social shares and other analytics to make informed decisions on what's working.
Publish and Optimize your Content Marketing

Digiday Award for Best Content Marketing Platform

"Fusing cutting-edge software with world-class content, NewsCred helps brands tell incredible stories."

Unrivaled Expertise

"It is an incredible benefit to have someone who gets us."

Proven Business Outcomes

"With NewsCred...we've been able to speed up our connection with the market."

Get a demo of the content marketing platform for increasing leads & loyalty

Contact us today to get:

  • A response in 24 hours from a knowledgeable specialist.
  • Answers to your questions about pricing and more.
  • A demo to see how NewsCred's content marketing platform and services can benefit you.


Response in 24 hours (Monday-Friday)