NewsCred is the world’s leading content marketing platform, helping over 300 brands such as Pepsi, Visa and Bombardier to scale their content, build loyalty and win customers:
Traffic jumped 9.9 times when The Hartford used NewsCred to power their blog
64 per cent of marketers say producing enough content is biggest challenge (Content Marketing Institute)
NewsCred content on Capgemini’s blog costs five times less than branded content
85 per cent of consumers seek content from trusted sources before a purchase (Nielsen)
89 per cent of marketers say third-party content is seen as more credible versus branded content (Starfleet Media)
Pepsi partnered with NewsCred to launch Pepsi Pulse at Pepsi.com.
Powered by NewsCred, Pepsi Pulse publishes a consistent cadence of relevant, on-brand content across music, sports and entertainment.
Forkful.com is powered by NewsCred’s Content Marketing Cloud and features licensed content around food inspiration and ideas for the whole family, such as party preparation, cooking tips and tricks and tasty recipes.
“NewsCred is the engine that helps us power our brand publishing daily. They’ve made that process so much easier than I could have ever imagined. We simply couldn’t do what we’re doing right now without NewsCred.”
Rob Manker, Manager of Content Development
By utilizing the NewsCred publisher network, Sailthru created a thought leadership and inbound marketing portal to engage their audience — all while operating with a small team and limited budget.
“NewsCred allows us to scale our content marketing team without adding head count. I don’t know anyone else that has the breadth and depth of content available through NewsCred. By augmenting our original content with licensed content, we saw some of our engagement numbers triple.”
Jason Grunberg, Director of Content Marketing and PR
Content Loop is Capgemini’s digital hub, hosted by NewsCred using its responsive design template for quickly launching sites and blogs. NewsCred provides licensed articles from Fast Company, Forbes and others, allowing Capgemini to publish valuable content frequently at a fraction of the cost of producing it from scratch.
Publishing 220 articles per month with an in-house team of just two people, Capgemini found licensed content cost five times less than original content, while driving equal value in page views and shares.
To position themselves as a leader in the payments conversation and reach senior professionals in the industry, Visa Europe launched a microsite designed and hosted by NewsCred using its responsive template for quickly launching blogs. NewsCred provides licensed content from Venturebeat, The Economist and others, helping Visa’s microsite motivate readers to sign up for their newsletter and follow their social channels.
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